Children’s Miracle Network is an American foundation, helping children’s hospitals across the country. The Network was established in 1983 and by today it raised over four million dollars on the needs of the hospitals.
Children’s Miracle Network was established in the beginning of the 1980s by Marie Osmond, John Schneider, Mick Shannon, and Joseph G. In the very beginning the foundation was composed of twenty tv stations and twenty children’s hospitals, as the organization started operating by raising funds through television. During the first years Children’s Miracle Network only has six constant sponsors.
Today the foundation helps millions of kids through more than 170 hospitals across the country, and the number of its sponsors, both companies and individuals, can not even be counted.
What is Children’s Miracle Network?
Children’s Miracle Network is the name of an American non-profit organization, which was established in 1983 and is specialized in the financial support of children’s hospitals and health centers across the country. The organization annually helps more than 10 million kids.
The very first logo for Children’s Miracle Network, created in 1983, featured bold enlarged lettering in two lines, executed in a smooth rounded serif typeface with thick lines of the letters and massive serifs. Above the bright red inscription, with both levels underlined, was set a yellow and red emblem, depicting a balloon, which was slightly inclined to the right.
The logo was redesigned in 1984 added balance to the logo and made it look more professional and contemporary. Though the concept and color palette remained the same, the lettering was rewritten in thinner and cleaner lines, and the emblem got enlarged and refined. Now the “Children’s” part of the wordmark was larger than the bottom level of the logotype, and the balloon was placed right in the middle of the nameplate.
Children’s Miracle Network boasts a very bright and remarkable visual identity. It was created in 1983 and refined in 2011, with keeping the main idea and colors.
The Children’s Miracle Network logo is composed of a wordmark and an emblem, which is the central part of the organization’s visual identity concept.
The wordmark from 1983 was executed in a classic serif font, similar to Times New Roman, with thick straight lines. The new lettering uses a rounded sans-serif typeface, condensed and smooth. It looks modern and strong, evoking kind feelings due to the softness of its lines.
The iconic emblem was also designed in 1983 and is a yellow and red image of the hot air balloon. The original version featured a stripped and more detailed drawing, while the current emblem is more abstract and comprises a yellow contour of the balloon with a small red cabin.
The Children’s Miracle Network logo looks contemporary and eye-catching. It is stylish and confident, executed in happy and dynamic colors, it shows the foundation’s values and targets.
The bold and friendly title case lettering from the official badge of Children’s Miracle Network is set in a rounded sans-serif font, which looks tender yet stable. The closest typefaces to the one, used in this insignia, are Swiss 721 Rounded Std Rounded Bold and Helvetica Rounded Bold.
As for the color palette of the Children’s Miracle Network visual identity, it is based on a bright yet smooth combination of yellow and red, which attracts attention, and shows the organization’s passion in what it is doing, at the same time reflecting a very kind and sunny mood, and showing the focus on kids.