Chewy is an e-commerce company offering a wide selection of quality pet food, treats and supplies, and pet care products. The company continually develops innovative ways to interact with customers and partners with approximately 2,500 of the best and most trusted brands in the pet industry, offering more than 70,000 products to provide its customers with a high level of customer-focused service.
Chewy, an American online retailer owned by PetSmart, the largest pet retailer in the United States, was founded in 2011 by animal lovers Ryan Cohen and Michael Day. The partners decided to sell pet food and other pet products online.
Before that, the friends had already tried to launch joint projects. For example, in 2011, they decided to open an online store selling jewelry. However, it was replaced by a platform selling products for pets, which overtook Amazon in sales a few years later.
Such rapid success of the company was achieved because the managers from the first days defined the basic principles of work:
Chewy achieved even greater sales growth during the COVID period. During the pandemic, online sales for pet retailers grew significantly, driven by two factors: the self-isolation regime and the boom in shelter animals (more than 23 million users in the U.S. took home a shelter animal).
It was during this period that the company introduced a subscription model based on autoship, through which customers can build a cart once, choose how often they want to receive items and, if necessary, change the schedule.
Chewy is not just an e-commerce platform, it’s a Brand that creates a complete ecosystem (from buying food – to pet medication delivery, to 24/7 phone and chat support) that allows for strong and long-lasting relationships with customers.
What is Chewy?
Chewy is the name of an online store of pet food, veterinary drugs, and other pet products. The company was founded in 2011, and already in 2017 Chewy surpassed Amazon in sales of pet products.
In terms of visual identity, Chewy is one of the stable brands. The logo, created for the company in its first days, has been in use for more than a decade now. The fresh and distinctive color palette and smooth contours of the characters make up a graphical synonym for quality and confidence.
The Chewy logo, designed in 2011, is based on stylized lowercase lettering in an extra-bold rounded sans-serif typeface, which makes the blue and white composition look friendly and joyful. The main thing here is the disposition of the characters, which are slanted to different sides, creating a motion and a sense of dancing.
The bold lowercase lettering from the primary logo of the Chewy platform is set in a modern sans-serif typeface with rounded contours and cuts of the bars. The closest fonts to the one, used in this insignia, are, probably, Big Softie, Volkswagen Serialtrade, or Futurareg Round SH with some minor modifications.
As for the color palette of the Chewy visual identity, it is based on the combination of intense shades of blue and white, where the dark tone stands for professionalism and excellence and white symbolizes transparency and reliability.