ChannelAdvisor is an American company, which develops software for online commerce businesses. It was founded in 2001 and today has a yearly revenue of around 150 million dollars.
Founded at the beginning of this century, ChannelAdvisor Corporation became a leader in SaaS e-commerce channel management. Its solutions help retailers and brands expand their online sales channels, improve the consumer experience, optimize partner and customer interactions, and maximize productivity. There are currently thousands of merchants in ChannelAdvisor’s customer base who manage sales across channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. From the very beginning, the logo of this company reflected its professionalism and reliability. Over the years, it has changed along with the company to reflect its growth and development.
The company chose a light blue color for its name. It is done in all lowercase letters which is quite typical for many logos. The sans-serif letters look simple and clean, which adds to the professional and trustworthy look of ChannelAdvisor. An emblem to the left is very symmetrical and resembles some type of molecule. It is done in the same blue color with white being used for an outline of some of the elements.
The updated logo looks much bolder and has more character to it. This is achieved mainly by adding a dark blue rectangular background. Although the font is preserved the same, the designers chose to add white to the color palette to make sure the logo does not look too dark. It is used for the second half of the name, separating the two words.
The blue background is gone, but there are other modifications to the logo that gave it a more playful and friendly feel while preserving an impression of a trustworthy and reliable software company. The logo consists of a wordmark and a rainbow half-circle. The name here is printed in dark blue for the “Channel” portion and a lighter blue for the second half using very delicate, thin lines. As for the rainbow element on the left, it is made up of circles that go from orange to sky blue and a large circle to a smaller one.
ChannelAdvisor logo is modern and stylish, it is composed of a wordmark and a colorful emblem, which is sometimes placed on the right of the nameplate, and sometimes — above it.
The ChannelAdvisor wordmark in all the lowercase lettering is executed in a rounded modern sans-serif typeface, with the “Channel” part in black and “Advisor” in light gray.
The sharp and bright ChannelAdvisor emblem looks like a beam of light rays, where every ray has its own color. The emblem consists of five triangles, that are connected in their peak.
The emblem features green, blue, orange, pink and yellow colors, which symbolize various opportunities of e-commerce and services the company provides to its customers.
Triangle is a commonly known symbol of stability and progress, which is a perfect reflection of a powerful and progressive software company.