CDW Corp is a technology company and multi-brand provider of information technology solutions to businesses, government, education, and healthcare in the US, Canada, as well as the United Kingdom. The majority of its revenue comes from the sale of hardware products. However, it also offers software, cloud solutions, and related IT services. Integrated IT solutions include on-premises, hybrid and cloud capabilities for data centers and networks, digital workspace, security, and virtualization.
The company was founded in 1984 by Michael Kramer. The name “CDW” stands for “Catalog Digital Warehouse” and represents the initial business model. As the demand for personal computers and related technology in the workplace grew, so did the company. CDW held an IPO in 1993. It was bought out by Madison Dearborn Partners and Providence Equity in 2007 but was re-listed on NASDAQ in 2013. Since its public re-listing, CDW has continued to grow through both organic means and acquisitions. CDW has positioned itself as a Fortune 500 company.
What is CDW?
CDW is recognized as one of the largest technology solutions providers in North America, serving millions of customers across various sectors. The company offers a wide range of products and services, including cloud computing, cybersecurity, and IT infrastructure.
A simple, yet modern design features the company initials decorated with an ellipse that goes behind it and wraps it on the right. The font features thick strokes and italicized characters, which not only gives it a strong appearance but also reflects that it is constantly moving forward and improving. The ellipse has a line that transitions from thick to thin, which further enhances the dynamic feel of the overall image.
The logo features a bold, italicized font with a strong and dynamic presence. Ultimate Serial Heavy Italic font and Univers Pro 85 ExtraBlack Oblique font are just a few fonts that can be used to replicate the inscription.
The logo is done in a striking red color, symbolizing energy and passion, against a clean white background for high contrast. It also gives the logo a sense of innovation. The red color is also closely linked to leadership and CDW has surely proved to be at the forefront of the competition.