Canva is a graphic-design application, released in 2012 in Australia, and focused on creating various designs for photo and video content, especially popular in social media. Today the app is used all over the globe by professional and amateur designers, and the company’s value is estimated at 1 billion USD.
Canva is a tool for creating and editing design materials for social media pages, websites, presentations, reports, and printed materials.
Canva is an online web service for creating graphic design. The Canva editor allows users to create graphic headers and designs for social media, document artwork, book and album covers, promotional materials, logos, and more.
The main difference between this application and its competitors is its ease of use. Even a novice can work in Canva and create cool designs. All thanks to a clear and easy-to-use menu, lots of tools, and templates.
What is Canva?
Canva is an online service and an application for creating elements of graphic design, from illustrations for social networks to layouts for printing. It was founded in 2012 in Australia, and today has its versions available for both iOS and Android operating systems, with millions of downloads from different corners of the world.
The visual identity concept of the graphic-design applications hasn’t changed at all since the day of its initial logo release in 2012. This stability and consistency not only points to the company’s fundamental approach and seriousness but also shows its ability to predict trends and to create timeless designs, which can stay actual for years.
Today Canva has over 10 million users all over the world and provides them with easy-to-use graphical instruments and templates. One of the main specializations of the application is logo design. This is why it was very important for the company to create its perfect logo, and to show what a balance of color and shape means in practice.
The Canva logo, introduced in 2012, is composed of a solid turquoise circle with a white script lettering on it. Bright and tender, confident, and airy, the app’s emblem is a brilliant example of simplicity and style, which is memorable, eye-catching, and recognizable.
Canva is not just a graphical editor, but it is also an educational portal, which provides its users with a wide range of information, ratings, and tutorials on the logo and photo design. And the brand’s emblem reflects the online portal’s educational value and its wholeness.
The circle is the symbol of perfection, the beginning of everything, and Canva not only gives brushes and templates but also teaches them how to use them and opens the latest trends and actual styles.
The 2021 Canva emblem uses largely the same wordmark as before. The letters are seemingly narrower and different in some places, but it’s largely the same thing. It was also given a new color scheme – a gradient of various shades of blue. Everything else from the logo was scrapped.
Besides its circular logo, the application also has an iconic, which is used for the mobile version, and website. Unlike the official emblem, the icon of the software featured square shapes with clean contours and straight angles. The gradient purple and blue color of the background is balanced by a simple and clean letter “C”, executed in the same script typeface as the main logotype, but boasting bolder lines.
The combination of purple and blue stands for the creativity and artistic side of the application, while white points to its professional qualities and shows the reliability and expertise of the software.
The balance between strict geometric shape and a smooth letter of the Canva icon is also a reflection of the brand’s philosophy — beauty in contrast.
The elegant and smooth Canva logotype, a cornerstone of the brand’s identity, is crafted in a soft yet bold script typeface, with the “C” capitalized, embodying the very essence of unique brand creativity. This custom font, a vital part of Canva’s branding identity, mirrors the sophistication of commercial fonts like Gelato Fresco Medium, Elixir Brush, and Tilda Script Regular. However, it introduces modifications in the contours of some letters, adding depth and a distinctive outline to the typography, making it a valuable intangible asset to the company’s copyright.
Canva’s logo templates offer a myriad of possibilities for a perfect logo design, catering to professional logo designers and non-designers alike with its user-friendly interface. The application’s visual identity can be flexibly utilized in two ways—either as a white inscription on a turquoise background or in a reversed color scheme where bright blue lettering is set against white. This versatility is a testament to Canva’s capabilities in providing resources that inspire creativity and ease of use, especially for beginners in design. The entire purpose of a logo, to embody the brand hub and serve as a trademark, is beautifully realized in Canva’s emblem, which always appears vivid and delightful, whether used in social media graphics for Facebook, Twitter, or LinkedIn, or as a part of a small business owner’s branding identity.
The choice of turquoise, a color symbolizing creativity, wisdom, and balance, in combination with white, not only creates a background color that communicates loyalty and friendship but also aligns with Canva’s mission to be a resource of inspiration and a brand hub for creators. This color palette, embodying the ease of its drag and drop interface, promotes a sense of loyalty and friendship. It reflects the application’s goal to democratize design through high-quality logo templates and resources, from typography to various design elements, making everything possible for its users, from scratch to a professional finish.
Moreover, this calming and relaxing color scheme is instrumental in instilling self-confidence among users, ensuring them of their capabilities to create social media graphics or any visual content with Canva templates. The integration of audio and buttons, along with an inbox feature on the left side of the screen, further enhances the user experience, making Canva a comprehensive tool for design, a perfect logo design resource, and a unique brand creator. The Canva logo maker, therefore, stands not just as a symbol but as a testament to Canva’s commitment to providing a platform where clicks, inspiration, and resources merge to assist every user, from the small business owner to the individual creator, in crafting their brand identity from scratch, without the need for Adobe Illustrator or a professional logo designer.
Does Canva own your logo?
Canva today is one of the most popular instruments for logo creation, and it has a lot of templates and layouts ready to use by anyone. This is why when you Canva’s tools, your logo becomes the Canva property, not yours. Although, this is also a reason, why most of the options in the app are free to use.
How do you make a cool logo?
There are many available online applications and platforms which can help anyone design their logo. Depending on your taste, needs, and skills, you can choose one of the hundreds of tools, but one of the most popular is Canva. Here you can use numerous options, which are super easy to understand, and you don’t even need any experience to create a cool logo.
How do I create a logo in Canva?
To create a logo in Canva you need to log on to the Canva website or a mobile app and choose one of many templates, available on the service. Almost each of the template elements can be customized to your needs, so you just need to choose your style, and personalize the given layouts. After you finish the creativity process, don’t forget to save the result in your gallery.
Is a Canva logo free?
Canva is a free online service for the creation of graphical material, including logos. You do not have to pay to use numerous tools of the platform, and feel yourself a real designer, making graphics in different styles and fonts.