Can-Am is a Canadian brand of Bombardier motorcycle manufacturing subdivision. It was established in 1971 and licensed in 1983. The production of motorbikes under the Can-Am brand was paused from 1987 to 2006.
The Can-Am visual identity is bold and masculine. Drawn in black with gray details, it looks powerful and brutal. The logo is composed of a wordmark with a decoration on its right.
The inscription in all the lowercase lettering is executed in an extra-bold sans-serif typeface, which is slightly italicized, to create a sense of speed and movement.
The curved upper lines of “N” and “M” make the wordmark look unique and dynamic, while the strict “C” adds strength and confidence.
The Can-Am emblem is a black circle with a silver-gray gear inside and the “BRP” inscription in thin sans-serif, also italicized. Showing its mother brand, the emblem is a ref elation of a brand’s authority and courage.
The Can-Am logo is simple and not overloaded. The thick lines of the nameplate and a solid and intense emblem balance a leach other, showing the endurance and enthusiasm of the company, as well as its expertise in design.