California Baptist Lancers are the athletic teams that represent the California Baptist University, a private, non-profit educational institution founded in 1950 and located in Riverside, Southern California, and related to the California Southern Baptist Convention.
California Baptist Lancers teams compete in the first Division of the National Collegiate Athletic Association, with most of them being members of the Western Athletic Conference, which was established in 1962 and today is composed of eleven teams participating in 20 sports disciplines.
Founded in 1950 by the Southern California Baptist Convention, the university is located in Riverside, California. The most popular programs among students are in the areas of missions, education, law, psychotherapy, and business. The university offers programs within various schools and colleges specializing in areas such as business, education, music and nursing, arts and sciences, and professional studies.
In addition to its educational and religious activities, the university also devotes a great deal of time and attention to its athletic program. Its 18 men’s and women’s teams are quite successful in Swimming and Diving, as well as Volleyball and Water Polo.
What are California Baptist Lancers?
California Baptist Lancers is the name of an athletic program from California Baptist University, the program is composed of 18 men’s and women’s teams, which compete in various sports disciplines, including Basketball, Baseball, Water Polo, and many others.
In terms of visual identity, California Baptist Lancers teams look very progressive and determined. The program has several logos, which are all drawn in one style and color palette, formed by two very elegant and noble colors — gold and blue, with white accents.
The logo, used by the California Baptist Lancers teams at the beginning of the 2000s, featured a stylized depiction of the program’s mascot, Lance the Lancer, which was first introduced in the middle of the 1950s. However, the mascot is drawn in such an abstract way, that one might only see a geometric shield with a horizontally located lighting bolt on top. It was executed in blue and gold, and placed on the left from the uppercase “Lancers” lettering in gold, with a thin white and blue outline.
The redesign of 2017 has played with the contours of the California Baptist Lancers logo, slightly enlarging the graphical part, and intensifying the shades of the colors. The lettering was rewritten in solid blue with no outlines, making up a more distinctive and modern look of the whole badge. Sometimes the graphical part of the logo can be used with no additional lettering. There is also an alternate logo of the program, which is the geometric “CBU” abbreviation with sharp triangular cut-outs in the internal parts of the characters.
The bold italicized lettering from the primary logo of the California Baptist Lancers teams is set in a custom typeface with sharp serifs on some of the letters. The designer font is quite close to such commercial types as Airbolt or EF Serpentinetrade Serif but with some significant modifications.
As for the color palette of the California Baptist Lancers’ visual identity, it is based on a combination of dark shades of blue gold, and white, which adds freshness and distinction to the composition.