Boost Mobile is a brand of telecommunication company, providing wireless services in America and Australia. The company was established in 2000 became one of the most popular wireless providers in its serving areas.
Boost Mobile is a wireless service provider, which today serves millions of customers in two large countries, Australia and the United States. The company was established in 2000 in Australia by Peter Adderton, and already in 2001, it opened its subsidiary in the USA, being bought by Dish Wireless, the large American television provider.
In Australia, the services of the company are based on Telstra mobile network, while in the United States — on T-Mobile.
What is Boost Mobile?
Boost Mobile is the name of a wireless service provider, which was established in the United States in 2001, and today operates all over the USA, and in Australia. Apart from wireless services, the company produces smartphones and other devices.
Every change in the Boost Mobile logo can be described as part of an evolution, never a revolution.
The original logo already bears much in common with the current one. It features an orange emblem consisting of two dynamic shapes. They can be described as swooshes or triangles with one rounded corner. The shapes are symmetrical. They symbolize communication and speed (or fast communication).
Below, there is the lettering “Boost mobile.” Like in the current logo, the glyphs are lowercase, and the first word is larger and bolder than the second one. However, the type here is italicized and looks bolder. Also, the letters don’t touch each other.
The two halves of the emblem now touch each other due to their redrawn curved ends. Also, they are now solid, without any white space inside. The touching shapes probably work better in conveying the “communication” message.
The “communication” theme is represented in the wordmark by the glyphs that are touching each other. The “s” and “t” even form a single glyph, which looks dynamic. The type has grown lighter.
The clean and bold Boost Mobile logo is composed of a wordmark and emblem on its left. The emblem is an abstract geometrical image, consisting of two equal parts, forming a dynamic symbol with two angles sharp and two rounded.
The wordmark in all the lowercase lettering is executed in a modern sans-serif typeface, where the “Boost” part has thick strong lines and the “mobile” is written in a finer and more elegant style.
The orange and black color palette of the Boost Mobile logo is a representation of energy and creativity, as well as a powerful and influential brand, which values the quality of services and progress.
The brand switched the colors in its logo depending on the placement, but the most common color combination is black for the wordmark and orange for the emblem, located on a white background.
The Boost Mobile logo is confident and progressive. It created a futuristic sense and shows the innovative and influential brand, which is reliable and loyal to its customers.
The redesign of 2024 has introduced a modernized version of the Boost Mobile logo, with a completely rethought idea, and an intensified color palette. The new concept is based on the lettering, with the only graphical element inscribed into the main wordmark: the bold lowercase lettering in a modern sans-serif typeface has the double “O” replaced by an infinity symbol, which overlaps the neighboring characters from both sides. The stylized inscription in a bright shade of orange is underlined by a black lowercase “Mobile” written in a more traditional font adding seriousness and stability to the composition.
The stylish and progressive lettering from the primary badge of Boost Mobile is set in a bold sans-serif typeface with softened extended lowercase characters. The closest fonts to the one, used in this insignia, are, probably, Zygo SE or Lokko St Extra Bold, but with some contours modified, and lines extended and softened.
As for the color palette of Boost Mobile’s visual identity, it is based on a combination of intense yet calm shades of orange and gray, which evoke a sense of energy and professionalism, and show the company as a confident and constantly developing one.