The Bombardier logo features the name of the brand in black over the white background. The letters belong to a rather bold and heavy sans serif type with traditional proportions. The basic shape is a rectangle.
Bombardier Inc. is a Canadian multinational company mainly specializing in air and railway vehicles. It was established in 1942. It has an aircraft division, Bombardier Aviation, and a railway equipment division Bombardier Transportation.
Before 2003, Bombardier Recreational Products, a manufacturer of snowcats and snowmobiles, was part of Bombardier Inc., too.
Before the company adopted its current wordmark, it had used the so-called sprocket-wheel logo. It did not remain the same – you can come across at least different versions. All of them feature a similar structure: a sprocket-wheel with the word “Bombardier” written across it (in the middle). The versions vary by color, typeface, and details of the wheel.
To begin with, there was a black-and-white logo. The type here looked pretty much the same as on the current wordmark.
Also, there was a logo in dark blue and white. While the sprocket-wheel resembled the one on the black-and-white logo described above, the type was lighter.
You can also come across a Bombardier logo in dark green and white. Here, the spikes on the wheel had rounded angles. The type was italicized and featured distinctive “thorns.”
In 2003, they decided to use just the wordmark from then on. It still used the big letters, but the font became a more upright and basic sans-serif typeface. The usual colors would be black, but it could be anything if necessary.
This logo presents a stark, monochromatic theme that implies both sophistication and power. The icon above the company name consists of two pairs of angular, wing-like shapes that converge towards a central point, creating a dynamic sense of movement and precision. These shapes can evoke the idea of propeller blades or a stylized bird in flight, possibly alluding to speed, ascension, and innovation—qualities pertinent to the aerospace or transportation industries.
Below this emblem, the word “Bombardier” is written in a bold, sans-serif typeface. The letters are evenly spaced and command attention due to their weight and simplicity. The black color of the text and the icon on a white background affords a classic contrast that further underscores the logo’s clarity and focus.
The logo communicates a sense of reliability and forward-thinking, attributes valued in fields that require precision engineering and technological advancement. It speaks to an audience that values tradition and innovation, blending a timeless font with a modern symbol that propels the brand identity into a future-oriented space. The minimal use of color and detail suggests that the company prioritizes functionality and performance over frivolous design elements.