BMW i is a division of the German automotive company BMW Group, owned by the Quandt family. It focuses on producing electric vehicles and sustainable mobility solutions. BMW i operates globally, aiming to provide innovative and eco-friendly transportation options for customers around the world.
BMW i is a division of the renowned German automobile manufacturer BMW, founded by Franz Josef Popp, Karl Rapp, and Camillo Castiglioni in 1916. As pioneers in the electric vehicle (EV) industry, BMW i has made significant contributions to sustainable mobility. They introduced the i3, an all-electric car, in 2013, followed by the i8 plug-in hybrid sports car. These innovative models showcased BMW’s commitment to eco-friendly technology, lightweight construction, and stylish design. Currently, BMW i continues to expand its EV lineup, aiming to lead the charge in the rapidly evolving electric vehicle market.
What is BMW i?
BMW i is a subsidiary of BMW that focuses on developing and producing electric vehicles and related technologies. It aims to provide sustainable mobility solutions with an emphasis on innovative design and performance.
The letters “B” and “i” are part of one of the other. A vertical rhombus shape with two rounded opposite corners and a metallic silver finish is the letter “B”. The slits in the “B” resembled an “i” that was white with a blue outline. The three-dimensional look of the emblem and contemporary coloring reflects the fact that this division of BMW is dealing with the latest technologies and creates stylish electric automobiles.
The previous logo was reworked, although the original idea was preserved. The metallic silver and blue were replaced by muted shades of these colors. In addition, the shape of the emblem was no longer elongated vertically. The blue color outlining the “i” was no longer there. Instead, the designers added a blue strip on the left side of the “B”, which is why the shape of the emblem has changed.