Bloomingdale’s is the name of the fashion-retail chain in the USA. It was established in 1861 and named after its founder, Lyman Bloomingdale. Today the company owns 38 retail spots across America.
Bloomingdale’s is one of the oldest and best-known multi-brand retail chains in the United States, which is owned by Macy’s Inc. and has over forty branches in the states. The company was founded in 1861 by brothers Joseph and Lyman Bloomingdale’s, who started their business by selling crinoline skirts.
The idea of selling a variety of goods in one place came to the brothers later and ensured their unsurpassed success.
Bloomingdale’s department store was the origin of a major change in the evolution of malls. They weren’t the first with the idea, but they were able to evolve it enough to become the largest store, offering collections of the best brands on par with inexpensive items. In the 1970s and 1980s, the store’s vibrant displays and theatrical atmosphere made Bloomingdale’s a major New York City landmark. Today it’s not just a department store, but a brand that operates 38 stores, a website, and 17 outlets
One of Bloomingdale’s creative solutions is branded bags. Today’s familiar paper bag packaging was an innovation that was introduced at 59th and Lexington Avenue some 50 years ago.
Today the number of brands that Bloomingdale’s carries exceeds several hundred in price categories from economy to luxury. The store holds a big Christmas sale every year, during which delivery is free in the U.S. and discounts of up to 80%.
In addition, unlike competing chains, Bloomingdale’s has season-independent sales.
What is Bloomingdale’s?
Bloomingdale’s is the name of an American department store chain founded in 1861, and owned by Macy’s, Inc. Bloomingdale’s Department Store has everything a modern family could need: clothing for men, women, and children, shoes, accessories, hosiery, sunglasses, watches and jewelry, personal care products, everyday baby products, interior products, including furniture and designer dishes and much, much more.
The very first logo for the famous department store was created in 181 and stayed with the brand for a century. It was a very elegant and unique logotype, with all the letters but the first in the uppercase of a traditional full-shapes serif font with bold lines and strong visible serifs. As for the first “B”, it was enlarged and written in a light and elegant cursive with smooth long lines and curves.
The redesign of 1961 brought the original Bloomingdale’s signature to the insignia. And for almost a decade the fashion retailer was using a light black handwritten nameplate as the only element of the visual identity.
Being one of the most popular fashion shopping destinations in the USA, Bloomingdale’s boasts a stylish and elegant visual identity, which is simple and common for the industry.
The text-based brand’s logo uses a black and white color palette, which adds timelessness and sophistication to the company. It is a classic combination for the fashion business and looks great on all types of packaging and tags.
The Bloomingdale’s wordmark in all lowercase letters is executed in a sleek sans-serif typeface, which is similar to Avant Garde Gothic Extra Light, created by Herb Lubalin. The font features smooth lines and perfect circles of “O”, “B”, “G”, “D” and “A”.
The two letters “O” of the nameplate are intertwined, forming a stylized eternity sign. It balances the inscription and makes it unique.
The Bloomingdale’s logo is minimalist and fine. It evokes a sense of expertise in design and quality, reflecting the luxury segment of the brand and its creative approach.
The modern and lightweight lowercase lettering from the primary badge of Bloomingdale’s is set in a cool and stylish sans-serif typeface with rounded contours of the letters. The closest fonts to the one, used in this insignia, are, probably, Urbancat Rg Thin, or Nordique Pro Cyrillic Light.
As for the color palette of Bloomingdale’s visual identity, like in most of the badges of colonies, related to fashion, it is based on plain black, which always looks elegant and sophisticated, allowing placing the logo on various backgrounds.