Simple as it is, the Bloomberg wordmark is the result of meticulous work of design and marketing professionals.
Bloomberg is the world’s largest news agency, founded in 1981 in New York. However, the first name of the company was Innovative Market System, and the agency received its current name only in 1987. Initially, the goal of the company’s founder Michael Bloomberg was to create a database that would contain all information on securities, which would make life much easier for traders.
Bloomberg News Service began operations in 1990. Its materials were dominated by stock market reports, various charts, and other analytics. In 1991, the radio station WNEW was acquired, which cost Ike Bloomberg $13.5 million. Like the corporation’s print publications, it covered primarily the financial sector. And in 1994 the company entered the television market.
Today, Michael Bloomberg’s multinational project is recognized as the most successful of all global television networks. Financial news networks have carved out a niche for themselves in international television broadcasting, and in terms of audience scale, they are almost as large as universal television networks.
Being one of the world’s most reputable media companies, Bloomberg has always been very careful and strict with its visual identity design, and its monochrome logotype, which was redesigned only twice throughout the company’s history, evokes seriousness and expertise, staying elegant and timeless.
The original Bloomberg logo, introduced by the company in 1981, featured a bold sans-serif inscription in black, placed on a white background with no additional or framing. The typeface of the logo was very close to ITC Avante Garde Gothic Pro bold, with its massive letters, which lines and distinct traditional cuts and shapes.
The redesign of 2004 brought a new typeface to the iconic logo, making its condensed letters bold again, and placing them pretty close to each other. The new Bloomberg font is very similar to Sequel Sans and Neue Haas Grotesk. Modern sans-serif fonts with a strong character yet traditional contours and cuts.
The redesign of the Bloomberg logo was held more than twenty years after the creation of the first version. The new logotype uses a lighter style sans-serif typeface, which is very similar to such fonts as Avenir and Pulp Display Semi Bold. With the new font, the logo became more elegant and modern, suitable for any kind of background, and evoking a friendly yet professional feeling.
The logo is instantly recognizable. It contains only the name of the company, without any additional embellishments that could have distracted the reader’s attention.
The current version of the logo sports bolded letters, which are highly legible. Just a quick glance is enough to read the name of the company. It has been in use since 2015.Although the previous logo may seem almost the same, at first glance, in fact it featured a different version of the same font, in which letters are not bold.
Avenir Pro 85 Heavy typeface featured in the current Bloomberg logo was developed by Adrian Frutiger in 1988.
Typically, the name of the company is given in black against white background. On the officialBloomberg’s web resource, the logo features a bright shade of blue.