Beluga is a brand of russian vodka, established in 1900 and considered the nation wide leader in the industry. One of the most popular vodka brands in the world’s premium alcohol beverage sector.
One of the most successful Russian alcohol brands, Beluga, was founded in the early 2000s. The start of the brand’s history is the creation of the Synergy company in 1999. The first batch of Beluga Noble vodka was already released in 2002. The brand’s name, Beluga, was inspired by European caviar houses and the most expensive caviar in the world – beluga caviar. The Beluga fish itself is the symbol of luxury and prosperity.
In 2017, the company changed its name to Beluga Group and carried out a large-scale rebranding. Today Beluga Group is a leading vodka producer in Russia, known for the quality of its products and impeccable reputation.
Only environmentally friendly products are used in the production of Beluga vodka. Thus, the water-based on which the vodka is made is extracted from the plant’s private wells, is characterized by incredible purity, and has unique mineral properties.
Due to the highest quality of its components and final product, Beluga vodka is very popular not only in Russia, but also around the world, so it is actively supplied to 75 countries, including the United States, European countries, Asia, and the Middle East.
The Beluga logo reflects the meaning of the brand’s name. With it’s bold wordmark, executed in black with a touch of gold, and an emblem of the beluga fish it displays the luxury of russian noble heritage and the purity of the vodka.
The typeface and a strict fish symbol make the Beluga logo look solid and speak for the high quality of the product.
The metal small fish on the badge of the bottle is fitted by hand. This way Beluga shows the importance of every client for the brand.