Belkin International, Inc. is a US consumer electronics company specializing in connectivity devices. It was established in 1983.
Belkin was founded in 1983 in Hawthorne, California, and by today has become known worldwide for producing many different products, which allowmaking using compact electronic devices easy and affordable for everyone.
Belkin originally positioned itself as a manufacturer of devices for the consumer market, but in time the company has expanded its activity field, and today it also manufactures switches, hubs (USB and network), cables, UPS, and other computer peripherals.
Belkin has come a long and hard way to the title of the industry leader in just two decades. Starting with a garage in Hawthorne, California, and two employees at 100 thousand USD a year, Belkin is now a 1000-employee company with over a billion dollars in sales.
What is Belkin?
Belkin is the name of an American company, engaged in the production of consumer electronic items. The brand, established at the beginning of the 1980s today has its products distributed all over the globe. Belkin is considered one of the leaders in the production of computer connectivity devices.
The original Belkin logo features the name of the brand in an all-caps sans. While, at first glance, it may appear totally austere and generic, in fact, this type has a couple of unusual details. If you take a closer look at the emblem at a larger size, you will notice that the “E” and the “L” have slightly unusual ends – they look as if someone by mistake has made them uneven.
Only a single end in each of these letters is unusual, while the other ends are regular, which only reinforces the “mistake” impression. However, in fact, this has been done on purpose to make the design unique and add a touch of unpredictability and innovation.
The new identity was developed by Wolff Olins. The word “Belkin” is now given in the all-lowercase glyphs. The letters look softer and more rounded, which is a popular way of conveying the message of being friendly.
The emblem, which has appeared to the left of the wordmark, also supports this message and represents the brand’s desire to manufacture people-inspired products. The emblem features five dots creating a human figure. The dots in the emblem “rhyme” with the dot above the “i” making the two parts of the Belkin logo seamlessly merge together.
The modern lowercase lettering from the primary Belkin badge is set in a bold sans-serif typeface with rounded shapes of the characters and straight cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Noopla Bold, or All Round Gothic Demi, with just minor modifications of the contours.
As for the color palette of the Belkin visual identity, it is based on a plain and flat shade of black, with all elements set against a white background. A timeless and classic monochrome scheme shows the brand as a professional and progressive one.