Beachbody is a company specialized in the development and distribution of fitness videos. It was established in 1998 in the USA and today is one of the largest weight-loss program providers in America and many other countries across the globe.
The Beachbody visual identity aims modern and universal. It was designed with the idea of looking perfect on any material it’s placed on.
The Beachbody logo is composed of a wordmark with an emblem above it. All capital letters of the nameplate are executed in a contemporary geometric sans-serif typeface, which boasts clean straight lines and rounded angles.
The Beachbody emblem is a solid blue circle with a white curved line crossing it and creating an illusion of the river floating. The line is as well a stylized representation of the letter “B”.
The thin strict lines of the wordmark are perfectly balanced by a smooth symbol. The combination creates a harmonized and complete image.
The blue and white color palette of the Beachbody logo is fresh and crispy, it creates a feeling of a creative and strong company, whose main characteristics are professionalism, expertise, and reliability.
What is Beachbody?
Beachbody is the name of an American company creator and distributor of fitness and weight loss video content. The company was established in the United States at the end of the 1990s, and today its videos are available all over the globe.
The clean uppercase lettering from the official Beachbody logo is set in a geometric sans-serif typeface with medium-eight bars and distinctive contours of the capital letters. The closest fonts to the one, used in this insignia, are, probably, Eurostile SB Ext and Square 721 Extended.
As for the color palette of the Beachbody visual identity, it is set in a combination of air blue and white, a scheme; which stands for professionalism and reliability in the first place. The shade of blue looks calm and reliable, making the badge bright and vivid.