BBK is a Chinese corporation, an umbrella brand for several popular sub-brands in different segments of consumer electronics market, mostly smartphone and TV. The company was established in the 1990s by Duan Yongping.
The BBK logo is a graphically executed wordmark. Its bold custom typeface is more an image than lettering. Each “B” is divided in 3 parts, while “K” is sharp and solid.
What is BBK?
BBK is the name of a Chinese consumer electronic items manufacturer, which was established in the middle of the 1990s. Today the company owns several sub-brands in different segments of the market and is considered one of the largest suppliers in its country and internationally.
The bright blue is the main logo color. With the bold letters of the wordmark, the blue color reflects the brand’s stability and strength and gives its consumers a sense of reliability and high quality of the brand’s products.
Being more of a corporate logo, BBK is a perfect icon to unite several company’s brands. Oppo and Vivo are two major smartphone brands in Asia, owned by BBK. The company also owns Oneplus and Realme brands.
The stylized heavy lowercase inscription from the primary badge of BBK is set in an extra-bold sans-serif typeface with massive characters featuring interesting sharp details in the negative space. The closest font to the one, used in this insignia, is Fuel Extended Bold Italic.
As for the color palette of the BBK visual identity, it is set in gradient shades of blue, which go from light to medium, creating a clean and fresh image, and reflecting such qualities of the brand as reliability, expertise, stability, and trustworthiness.