Bare Minerals is a brand of make-up cosmetics, created by Shiseido in 2010. The label is known for its miner-based products and brushes, which are loved by women and professional make-up artists all over the world.
BareMinerals visual identity is fine and light. The text-based logo is executed in a black and white color palette, where the wordmark and the background switch, depending on the placement.
The thin lines of the serif typeface look light and fine. Executed in all the lowercase letters, the wordmark has only one capital “M”, which adds individuality and character.
A relatively young brand already changes its logo twice, but the concept remains the same, the company only played with typefaces — the previous version was written in a sans-serif font with slightly curved lines of “a”.
The BareMinerals logo is timeless and elegant. Its traditional typeface looks good on the packaging and cosmetic bottles, as well as on the websites. The monochrome palette always works well, showing the design approach of the company and its values of beauty and simplicity.
The Bare Minerals logo is a simple yet elegant design that captures the essence of the brand. It consists of a white background with a black font and the words “Bare Minerals by Bare Essentials” written in white. The logo is also very versatile and used to create a variety of products, such as makeup, skincare, and haircare.
The simplicity of the logo is one of its strengths. The clean lines and uncluttered design make it easy to read and recognize. The black and white color scheme is also effective, as it is both sophisticated and timeless.
The Bare Minerals logo is a perfect example of how a simple design can be effective. It is memorable, versatile, and captures the essence of the brand.
The bareMinerals logo is black and white, with the coloring reversed depending on the use. The company uses a serif typeface that appears thin and light. This design choice contributes to an overall impression of elegance and timelessness. The black-and-white color scheme reinforces the message of simplicity and purity that the company communicates through its brand.