Bad Bunny is a rap singer from Puerto Rico, who became popular in 2016 after the release of Diles single. The rapper is famous for his music style experiments and mixes and is considered one of the main popularizers of reggaeton and Latino rap. In 2020, he became the most listened-to artist on Spotify with 8.3 billion streams worldwide, and his album YHLQMDLG was listened to over 3.3 billion times.
The Bad Bunny name today is known all over the world. He is a young generation of rappers, who gained attention through social media, a symbol of the times. Bad Bunny is one of the first Spanish-speaking performers to gain recognition in the United States and Europe. Now he is admired all over the world and his tracks regularly hit the top of the music charts.
The real name of the musician is Benito Antonio Martinez Ocasio. The rapper was born on March 10, 1994, in Vega Baja, located in Puerto Rico. When Benito was a child, his mother often played music while doing chores. And this is when the boy decided that he would become a performer in the future. Later, he began singing in the church choir, which lasted until he was 13 years old. As a teenager, Bad Bunny became more interested in hip-hop and pop culture.
The singer first attracted the audience’s attention with his tracks on the Sound Cloud platform. Starting with the Get in 2013, and Tentacion in 2014. After Bad Bunny posted his Diles, which got noticed by DJ Luian. The producer offered the rising star to start a collaboration, inviting him to the Hearthis Music label. This opened new opportunities for Benito, he was able to declare himself to the mass audience. Since then his tracks were regularly included in the US Hot Latin Songs.The breakthrough for the star was the song Soy Peor. In less than a year the Soy Peor video gained more than 330 million views.
Not only many popular Latin and American artists wanted to cooperate with the singer, but also the powerful brands. In 2022 the rappersigned a contract with Adidas, who urgently needed a big and very popular artist to promote the Forum Low sneakers. The shoes of the collection are decorated with the recognizable graphical elements of the Bad Bunny visual identity.
Who is Bad Bunny?
Bad Bunny is the artistic name of a Puerto Rican rap musician, who started his career in 2016. The real name of the singer is Benito Antonio Martinez Ocasio, he was born in 1994 and started writing his tracks at the age of 14. Today Bad Bunny collaborated with the world’s most famous musicians and has already released four solo albums.
The choice of his stage name was made by Benito Antonio Martinez Ocasio because of his childhood memories. When the singer was a kid, he was made to wear bunny ears when he misbehaved. It is a funny and touching story, which shows how much his roots and background mean to the artist.
The visual identity of Bad Bunny is ironic and bright, it is composed of an emblem and a wordmark in a confident and bold typeface, which is Againts. The sharp lines look modern and stylish in black color.
The Bad Bunny emblem is a minimalist image of the bunny, where the ears are enlarged and the eyes are replaced with crosses.
It is a contemporary and strong visual identity, which reflects the rapper’s character and unique heritage, which he is very proud of.
The Bad Bunny logo looks sleek on all the fashion items as well as the icons of the mobile apps and album covers. It is a recognizable identity, which celebrates the singer’s personality and artistic approach.
The Bad Bunny symbol is a contoured image of the bunny’s head, with the face executed in a very minimalist manner: the eyes replaced by two black crosses, the solid black arched nose, and a complete absence of a mouth. The lines of the animal’s ears are a bit bolder than the ones used for contouring the face, and this is also a representation of the essence — music.
Simple lines and elements on the Bad Bunny symbol work great for creating a young, fresh and progressive image, characterizing the style of the musician and his uniqueness.
The modern and bold Bad Bunny logo is composed of graphical and text parts, which are more often used separately. The logotype is set in two lines, written in the uppercase of a cool bold sans-serif typeface with smooth lines. The custom handwritten font of the brush inscription looks pretty similar to such typefaces as Cry Wolf Italic and Knucklebones Italic but in bolder lines and a bit narrower letters.
As for the color palette, the musician uses a classy black-and-white combination, which allows the logo to look equally strong and bright in the background of any type. Black is a color of masculinity, strength, and confidence, and this is how Bad Bunny successfully positions himself.