Avene is the name of a French company, established in the middle of the 18th century, and known for the production of skin care cosmetics based on spring water from the famous thermal spring. The first dermatological laboratories of the brand started operating in the early 1990s.
Avène is a French brand offering skincare, body care, and sun care products. It is one of the brands owned by Pierre Fabre. The roots of the company can be traced back to 1736 when the magical effect of the waters of the Avene thermal spring was discovered.
The spring started getting its first patients in the early 1740s, and a century later the information about the healing benefits of its water reached America. Until the end of the 20th century, the spring was more of a destination for people with different dermatological problems, and the first official Avene laboratories started operating only in 1990. The production of skincare products started.
By 2000 the cosmetics of the brand could already be found in many European countries, and today you can see the brand’s products in pharmacies all over the globe.
In addition to natural thermal ingredients, the latest innovative formulas and developments are used in the manufacture of products. That is why Avene cosmetics are trusted by millions of consumers from all over the world to take care of their skin.
What is Avene?
Avene is the French brand of skincare products, which was officially established in 1990, but has the roots going back to the first half of the 18th century. The company is a part of the Pierre Fabre Dermo-Cosmetic concern, which owns the world leaders in the cosmetic pharmacy industry.
In terms of visual identity, the French cosmetic brand is very delicate and tender, and it’s is all about color. The light peach shade of the Avene logo looks very feminine and makes the brand stand out in the list of its competitors. It also shows the attitude of the company to its customers’ sensitive skins and its hypoallergenic approach to all the formulas.
The charm of the Avene logo results from the combination of the elegant typeface with a rather rare color. Both the type and the color create an impression of something soft, elegant, and caring.
The design is dominated by the word “Avène.” The glyphs combine thin and thick strokes. While the type is pretty legible and the classic proportions of the letters have been preserved, the design does not look generic. The font used for the smaller lettering “Eau Thermale” above is a simpler sans.