During its more than 110-year history, Italian football team Atalanta Bergamasca Calcio has gone through a series of logos. Although they have looked very different from one another, we can still notice a recurrent motif – the black stripes, which can be also seen on the club’s uniforms.
Atalanta Bergamasca Calcio, commonly known as Atalanta, was founded on October 17, 1907, by Swiss students and a group of Italian enthusiasts in Bergamo, Italy. The club’s early years were marked by moderate success in regional and national leagues. Atalanta’s most significant achievements started to materialize in the late 20th and early 21st centuries. They have consistently performed well in Serie A, the top tier of Italian football, and have been a regular participant in European competitions. Their remarkable journey includes several high-profile victories in domestic cup competitions, such as the Coppa Italia, which they won in the 1962-63 season and reached the finals on multiple other occasions.
In recent years, Atalanta has been lauded for its youth academy, which has produced many talented players who have made an impact both in Italy and abroad. This emphasis on nurturing young talent has been a cornerstone of their strategy, setting them apart from many of their rivals. As of now, Atalanta continues to be a formidable force in Serie A, consistently finishing in the upper echelons of the league and qualifying for European competitions. Their style of play, focusing on an attacking philosophy and a strong team ethic, has earned them accolades and a growing fan base, both in Italy and internationally.
What is Atalanta Bergamasca Calcio?
Atalanta Bergamasca Calcio, known as Atalanta, is a professional Italian football club based in Bergamo, Lombardy. Founded in 1907, it has grown to become one of the most respected clubs in Italian football, known for its youth academy and attacking style of play. The club competes in Serie A, showcasing a blend of experienced and emerging talents.
The club was established in Bergamo in 1907. In the earliest Atalanta logo, the black stripes were placed on the white background inside a shield shade. Next to the black stripes, there was a dark blue field, while the club’s name could be seen on the top.
The Atalanta logo from the 1930s featured a more laconic crest shape with an arched top part. It was still the same concept — with two vertical halves: the black-and-white on the left, and the solid blue on the right. The stylized axe was drawn in the center of the crest, making up a separation line. The lettering was set on top of the shield, in the uppercase of a medium-weight sans-serif typeface.
After the redesign, the logo of the club was simplified even more, however, the original shape with the peak on top was brought back. The axe was gone from the composition, and the “Atalanta” wordmark was replaced by a black “AB” monogram in a stylized handwritten font. The badge stayed active until the beginning of the 1960s.
In the course of time, the club decided to opt for a logo featuring a running girl. It was inspired by the Greek myth of Atalanta, a virgin huntress, unwilling to marry anyone who couldn’t outrun her in a footrace.
The Atalanta logo, designed in the 1970s, featured a fancy yet simple crest with white as the main color and a thick black outline. The crest was vertically divided into two equal parts, the right one featured a blue and white striped pattern, while the right one in white had a stylized black contoured image of a woman on it. The “Atalanta” inscription was executed in thick black lines of a custom handwritten typeface, with its uppercase letters placed along the upper part of the crest.
The redesign of 1984 introduced a new badge for the team. It was a very elegant and contemporary circular logo with a light blue, almost gray background and a triple white, black, and yellow outline. The only element of the badge was a stylized portrait of a woman, placed in profile, facing left, and having her black hair waving to the right.
The logo Atalanta adopted in 1993 also featured the legendary virgin runner. Now, there was only Atalanta’s head, while her hair formed the black stripes that have been an essential part of the club’s brand identity.
The three colors comprising the 1993 logo – blue, black, and white – have been used since the club started its history at the beginning of the previous century. However, the shade of blue hasn’t been the same. The original blue was dark, the 1960s logo featured a lighter and warmer shade, while the current emblem sports a bright shade of azure blue.
BLUE
PANTONE: PMS 660 C
HEX COLOR: #1E71B8;
RGB: (30 113 184)
CMYK: (86 53 1 0)
BLACK
HEX COLOR: #000000;
RGB: (0 0 0)
CMYK: (0 0 0 100)