Aspen Dental is an American chain of dental care clinics, which was established in 1998. The company also has its offices in Europe and Asia and is considered to be one of the largest dental corps in America (more than 600 offices).
The badge, created for the Aspen Dental company in 1994, featured a very smooth and elegant composition with the dark-green shadowed lettering placed on a background with a muted green image of a tree. The inscription was set in two leveled with the “Aspen” part enlarged, and being underlined by the lowercase “Dental Care”. The lettering was enclosed into a green frame in shape of an open ring.
The very first Aspen Dental logo was created in 1994 and stayed with the company for a decade. It was a stylized lettering, set in one line, with the emboldened blue “Aspen” followed by a lightweight slanted “Dental” in black capitals. The “A” in the “Aspen” was stylized, having its upper part drawn like a mountain with a snowy peak.
The Aspen Dental visual identity is sterile and evoking a sense of security and confidence. The logo is composed of a wordmark with an emblem that is usually placed above it.
The wordmark consists of two different styles — the bold rounded lettering of “Aspen” and a fine strict “Dental”. Both parts of the nameplate use the sans-serif typeface.
What is Aspen Dental?
Aspen Dental is the name of one of the largest American dental care companies, which was established at the end of the 1990s, and by today has grown into an international brand with more than 600 clinics worldwide.
The “A” of the “Aspen” has a white curve crossing its top, which makes the logo more lightweight and stylish. The same “A” with a white line is used as the brand’s emblem. The only difference is that the emblem’s letter boasts thicker and sleeker lines.
The blue and white color palette of the Aspen Dental logo represents a professional and trustworthy brand with a big experience. It reflects the loyalty and quality-centric policies of the company.
The clean title case logotype from the primary badge of the Aspen Dental company is set in a classy modern sans-serif font with the first part of the inscription emboldened. The closest fonts to the one, used for the Aspen Dental insignia are, probably, Neue Frutiger Thai Traditional and Meutas Semi ahold, but with the first capital “A” stylized and its peak elongated.
As for the color palette of Aspen Dental’s visual identity, it is based on a fresh and cold combination of blue and white, which represents the background of the company, and at the same time perfectly reflects its purpose, evoking a sense of professionalism, sterility, and safety.