Ariete is a brand of small home appliances manufacturer, founded in 1964 in Tuscany, Italy. The company was incorporated by the Kenwood Appliances UK in 1995, and since 2001 — by the DeLonghi Group.
The Ariete logo is a celebration of Italian design. It is bright, eye-catching and elegant, with a vintage touch.
The white custom typeface of the wordmark looks great on a bright red background. The combination of three colors gives a consumer a feeling of warmth and positive energy.
The wordmark is executed in bold italicized font that looks modern and vintage at the same time, which is rare. The Ariete logo is stylish and sophisticated, it will be in trend even in 20 years, as it has a classic combination of colors and a proper custom typeface, which always win.
Ariete is a dynamic company, opened to everything new, yet is very traditional in its understanding of the home comfort. Both these sides of the company are perfectly reflected in its logo.
What is Ariete?
Ariete is the name of an Italian manufacturer of small electronic appliances, which was established in the middle of the 1960s. The brand has a long history of acquisitions, and since 2001, Ariete is a part of DeLonghi Group.
The stylish and bold lettering from the official Ariete badge is set in a custom script typeface with stable and futuristic contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Avionic Wide Black Oblique or Vartek Expanded Black, but with some modifications.
As for the color palette of the Ariete visual identity, it is based on a deep shade of red, which intensity makes the logo look powerful and evokes a sense of passion and energy, showing the brand as a developing and growing one.