AOC is a Taiwanese brand of computer monitors designer and manufacturer, which was founded in 1934 in the USA. Today it is a global leadening company in monitor display technology and its products are being sold in 115 countries across the world.
AOC is an abbreviation for Admiral Overseas Corporation. It was the name, given to the brand by its founder, Ross Siragusa. The company was renamed to AOC International in 1978 and in 1982 the AOC brand was registered worldwide.
The AOC logo is stylish and minimalist, as the brand’s products. The masculine monochrome palette of the logo symbolizes strength and stability of the company, while adding elegance and modernity to it.
The bold contemporary typeface with no extra details and clear lines show the brand as confident and serious. The letter “A” without horizontal bar looks sleek and evokes a sense or luxury and high-end brand.
The APC logo is authoritative and powerful, thick black lettering in all-caps shows the brand’s professionalism and timelessness.
It is a perfect example of a strict and simple contemporary design, which is recognizable and eye-catching.
What is AOC?
AOC is the name of a Taiwanese brand, which was established at the beginning of the 1930s, and is specialized in the production of computer monitors and accessories. The company is one of the leaders in the Asian market and also has its products sold in more than 100 countries across the globe.
The bold stylized lettering from the primary badge of AOC is set in a custom designer typeface with the modified letter “A”. The closest fonts to the one, used for the “O” and “C” characters, are, probably, Geogrotesque Sharp Extended Bold, or Micronica 2010, but with some slight modifications.
As for the color palette of the AOC visual identity, it is based on a calm and dusted shade of blue, which looks stable, confident, and reliable, evoking a sense of professionalism and trustworthiness, and showing the company as a really strong competitor and expert in its area.