American Lung Association is a foundation, whose main profile is research and fights with lung diseases. The organization was established in 1904 and was focused on tuberculosis prevention.
American Lung Association was established in the beginning of the 20th century as the National Association for the Study and a prevention of Tuberculosis, and renamed National Tuberculosis Association in 1918. In 1968 the field of the organization’s activities was broadened, and its name was switched to the National Tuberculosis and Respiratory Disease Association, which finally turned into the American Lung Association in 1973.
Today the organization operates all over the United States, saving lives of millions of people with respiratory diseases through research, education, and advocacy. American slung Association has over 32 thousand members across the country.
What is American Lung Association?
American Lung Association is the name of a non-profit organization, which was established in the United States in 1904, and is specialized in helping to research and heal the respiratory diseases. Headquartered in Chicago, Illinois, the association has more than 30 thousand members all over the country.
The emblem of their original logo is a Christian cross with two horizontal lines, colored red. Compared to the following design, this one isn’t as tall, and the lines are closer together. On its red, there’s the organization’s full name written in three lines of black letters. These are capital sans-serif characters.
The American Lung Association’s visual identity is based on a traditional symbolically for its profile. The logo is composed of a wordmark and an emblem on its left.
The wordmark in all the capital letters is written in a rounded sans serif typeface with bold solid lines. The tagline “Fighting for Air” is written under the nameplate and features smaller and thinner lettering.
The American Lung Association emblem is based on a Cross of Lorraine, just slightly modernized. It is a historical remembrance of a “war” with tuberculosis, which was decided in 1902 on one of the initial Tuberculosis Congresses, which was held in Berlin.
It was agreed to use this symbol due to the Lorraine representative’s speech about French soldiers going on the battlefield with the Cross of Lorraine flags, and their victories.
The American Lung Association emblem uses a Scarlett red color, which adds energy and power to the logo. The sharp angles of the symbol make it look strong and powerful, while the smooth lettering of the wordmark balances it.
The medium-weight title case lettering from the primary badge of the American Lung Association is set in a modern and clean sans-serif font with distinctive contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Britanica Extra Bold, or Neurial Grotesk Medium.
As for the color palette of the American Lung Association visual identity, it is based on two shades of blue, which look fresh and light, at the same time representing the organization as a professional and trustworthy one.