Air Berlin, founded in 1978, was Germany’s second-largest airline until its bankruptcy in 2017. Operating primarily out of Berlin Tegel Airport, it expanded to become a significant player in European aviation. Air Berlin’s extensive route network covered destinations across Europe, North Africa, and the Americas. Despite facing financial struggles, it maintained a diverse fleet, including Airbus and Boeing aircraft. Its collapse led to significant disruptions in the European aviation market, with assets redistributed among competitors.
What is Air Berlin?
Once a prominent German airline, it operated both scheduled and charter services across Europe and beyond. Known for its innovative strategies, Air Berlin combined elements of a traditional carrier with low-cost principles. However, following its bankruptcy in 2017, it now exists only as a brand under Etihad Airways.
The design undergoes a complete overhaul. Although the shape on the left references the original boomerang, it is now much softer. The words “Air Berlin” are larger and more prominent.
The boomerang grows even softer and becomes part of a stylized “a.” The letter is placed inside a red ellipsoid. The type has been updated – it is more rounded and modern. The shade of red has grown brighter than in the 1986 design, while the lettering “Genau deine Airline” has appeared.
The lowercase Air Berlin inscription, placed on the right from the lightweight and modern emblem of the company, is executed in a contemporary Sans-serif typeface where the rounded letters feature thin and clean lines, softened angles, and traditional cuts. The company’s typeface looks very similar to such fonts as Pump Std Light and Expressa Serial Light, but with the contours complete and some lines modernized.
The red and white color palette of the Air Berlin visual identity reflects the reliability and confidence of the company, along with its professional and fundamental approach to providing the best services to their customers and making their traveling experience comfortable and safe.