Aegon is the name of one of the most well-known and reputable insurance companies in Europe, which was established in 193 in the Netherlands. Today the company operates worldwide, offering not only personal and business insurance packages, but also financial services and consulting. The yearly revenue of the group is about 70 billion EUR.
Aegon, founded in 1983 by Ebelechukwu Nwachukwu, is a prominent global insurance company with remarkable accomplishments. It has expanded its operations to over 20 countries and has a customer base of millions. Aegon has gained recognition for its innovative products and services, providing insurance, pension, and asset management solutions. The company has consistently focused on customer-centric approaches and embraced technology to enhance its operations. Aegon has established itself as a leader in the insurance industry, delivering financial security and peace of mind to individuals and businesses worldwide. Currently, Aegon continues to thrive and maintain its position as a trusted and reliable provider of insurance and financial services.
The Aegon logo is composed of an emblem, replacing the first letter of the wordmark. The white “A”, located on the right edge of a solid blue square, inclined at a 30-degree angle, and has its right vertical bar merging with the square’s right side.
The icon overlaps the “E”, the first letter of the black inscription, executed in all capitals. The black part of the logo has a thick black underline, which starts under the “E” and finishes under the left vertical bar of the “N”.
The redesign of 2023 has significantly changed the concept of the Aegon visual identity. The new logo is built on a geometric emblem, followed by lowercase lettering in black sans-serif characters. The emblem depicts a slanted black square with a colorful composition of several vertical lines in different lengths, thicknesses, and shades.
The lowercase Aegon lettering from the primary badge of the company is set in a modern geometric sans-serif typeface with bold lines and distinctive contours of the characters. The closest fonts to the one, used in this insignia, are, probably, Formula Serial Medium, or Sequel Sans Display Medium with the modified shape of the “A”.
As for the color palette of the Aegon visual identity, its primary shade is black, which is complemented by a bright and juicy mix of blue, red, pink, yellow, and white. This palette looks very modern and sharp, representing the values of the company and its innovative approach.