Acuvue is a brand of disposable contact lenses, which started as Frontier Contact Lena Company in the 1950s in the USA. Now the brand is a subsidiary of Johnson & Johnson.
The brand’s name, Acuvue is composed of “Accurate view” words. And the brands visual identity is as clear and clean as the background of its name.
The Acuvue logo is fresh and minimalistic. It is composed of the dark blue wordmark, executed in strict font, close to DIN and Futura font families, which is underlined with “Brand contact lenses” tagline.
The simplicity of the logo works great for the contact lenses brand, as it reflect the clear eyesight and confidence in the brand’s product.
What is Acuvue?
Acuvue is a well-known brand of contact lenses and eye care products. It is a subsidiary of Johnson & Johnson Vision Care, specializing in providing high-quality, comfortable, and innovative vision correction solutions for people of all ages. Acuvue lenses are trusted by millions worldwide for their exceptional performance and vision clarity.