ACLU is an American organization, dedicated to preserving the constitutional rights of the United States citizens. The Union was established in 1929 and today successfully operates all over the country, having almost 2 million members and thousands of volunteering attorneys.

Meaning and history

American civil society organizations have been around for a long time they predate the United States government. Immigrants to America were self-organizing and creating non-governmental organizations long before the United States gained its independence.

Today, there are approximately 1.5 million civic organizations in the United States. These independent, voluntary alliances of people help assert individual freedom while maintaining a stable social order. But one of the strongest and most influential is the ACLU, or The American Civil Liberties Union.

The American Civil Liberties Union is a non-profit organization that was founded in 1920. The ACLU is dedicated to protecting and expanding the civil rights and liberties enshrined in the U.S. Constitution and laws. The organization actively participates in litigation, supports legislative initiatives, and conducts educational campaigns.

The ACLU’s main activities are the defense of freedom of speech, the right to privacy, equality before the law, the right to a fair trial, and freedom of assembly. The ACLU fights against discrimination based on race, gender, sexual orientation, and others. The organization also stands for the rights of citizens in the context of increased security measures and oversight, insisting that preserving individual freedom and privacy is key to a democratic society. Representatives of the American Civil Liberties Union work every day in the courts, legislatures, and with the public to protect and preserve individual rights and liberties.

2002 – 2017

The logo of ACLU, designed in 2002 by Sylvia Harris, Leila Taylor, and Fo Wilson, was composed of a wordmark in white, placed inside a light blue rectangle, with the “American Civil Liberties Union” underline, located under the main wordmark on a darker blue extended rectangle.

The emblem depicted a part of the Statue of Liberty’s head, cut in a square and placed on the left from the wordmark. The logo was a tribute to the United States, reflecting the purpose and essence of the Union. The blue and white color palette was a reflection of professionalism, reliability, and loyalty of the organization, dedicated to helping people.

The Statue of Liberty icon is still used by the Union on its website and advertising campaigns, but the main emblem is now composed of a single bold logotype, executed in blue and placed on a white background. It looks sleek and modern, representing a powerful organization, reflecting its expertise and authority.

2017 – Today

The minimalist and modest current visual identity of the Union is fully based on its previous version, which was a patriotic and recognizable insignia, with one of the main American symbols as an emblem.


The bold wordmark in all capitals is executed in a custom sans-serif typeface, which is pretty close to Dezen Pro Heavy font, but with the letter “C” modified. Its top and bottom parts are flattened in order to create a stronger and a more confident look.

The logotype of the Union looks solid and intense, due to the thick neat lines of the font and to the close location of the letters to each other, which creates a sense of unity and togetherness.

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