Accessorize is a famous British brand of fashion accessories focused on young audience. The company was founded in 1984 and opened its first store in the same year. The brand is a part of Monsoon Accessorize company.
The brand is oriented on teenagers and students, but it invites world’s most famous models for its advertising campaigns and has a highly recognizable visual identity.
The very first Accessorize logo, introduced in 1984, is probably the most recognizable version of all the brand’s badges, created throughout the years, as it was unusual, cool, and stayed with the company for almost twenty years. The badge featured a fancy handwritten inscription in black, which could turn gold or pink when placed on the product’s labels. The lettering was underlined by a curved line, and had a small playful crown, replacing the dot above the “I”.
The redesign of 2011 switched the official black and white color palette of the brand to bright pink, and refined the letters of the logotype, making the inscription smoother and wider. The lines started looking more elegant and feminine in the new palette and with softened contours. The crown was also slightly redrawn and the underline was completely removed from the emblem.
The Accessorize logo is composed of a memorable wordmark with a small but important detail. The custom fairytale typeface of the logo is complimented by the bright pink color palette, which looks girly and modern on a white background.
The two main details of the Accessorize logo are the iconic letter “A”, which can not be confused with anything else, and the little crown, replacing the “I” letter dot. These two elements symbolize the brand’s vision of its consumers and its willing to provide them with only the best products.
It adds a feminine and soft character to the brand, while making it bright and modern. The Accessorize logo is a perfect reflection of the brand’s audience and its approach to design.