AB InBev is a European beverage company, which was established in 2008 in Belgium. The group is specialized in the production of beers and owns more than 400 various brands, which are distributed all over the world. The most famous label of the company is Stella Artois, Hoegaarden, Corona and Budweiser.
The visual identity of the Belgian brewing company is bright and recognizable. Its logo is composed of a wordmark executed in two colors and an emblem, reflecting the strength and freedom.
The company still uses an eagle, the symbol of Anheuser-Busch, its company predecessor, as the main element of its visual identity. But the bird now looks more modern and confident. It flies with its wings spread, symbolizing courage, freedom, and speed. Moving to the right means progress and development, the rebirth of the company and its growth.
The red and black color palette of the logo, with yellow and white elements on the eagle, is a reflection of power and professionalism, along with creativity, energy, and loyalty. These four colors create a great balanced image.
The logo of AB InBev is contemporary and strong, yet it is a tribute to the company’s history and legacy, a representation of the main values of the corporation and its strong character.
The company’s 2008 logo depicts their name, written in smooth serif letters. ‘AB’ in the text is red, the rest is brown, but there aren’t any gaps between the two bits. Except for a diagonal central bar on ‘A’ that also extends further into ‘B’, the font is pretty basic. The significant element is an image of an eagle mid-flight. Its plumage is a gradient of yellow and brown, and the bird itself is a symbol of Anheuser, one of the merged firms.
This logo only uses the text portion from the previous design. It’s exactly the same, except before the letters had slight shadows, which are now gone.
The 2022 redesign painted the whole wordmark black, and the font also changed to a smoother sans-serif. They also added a new emblem – a yellow circle with a Y-shaped missing portion inside it, making it look like 3 seed shapes.
The inscription is executed in a sleek and bold serif typeface with smooth lines and delicate playful serifs. The font is pretty close to Quadrat Serial, but with the letter, “A” modified. Its horizontal bar is replaced by a smooth line, coming out of the left bottom corner and going into the middle of the letter “B”.
The typeface is modern, yet serifs and soft lines show the legacy and roots of the company, making its logo a true tribute to Anheuser-Busch and at the same time a symbol of the new beginning.