3ds Max is a 3D modeling software, developed by Autodesk in 1996. The program is widely used by professional architects, designers, and video-games creators, and has its Windows version available in seven languages.
The 3Ds Max logo was dramatically changed in 2013. The first version of the logo features an abstract emblem, and after 2013 the logo became a strong and confident representative of the software, it was composed of a wordmark with an emblem on its left.
The 3Ds Max emblem from the 2000s depicted a swirl, formed by two abstract snakes. The three-dimensional emblem was executed in white and placed inside a white square. The light gray shades were used to create a contrast.
In 2013 the emblem was changed to a dark turquoise 3D model of the number “3”. The wordmark in all capitals was executed in a clean and neat sans-serif typeface and placed in the right of the emblem. The black color of the lettering added a sense of professionalism and quality.
The 3Ds Max logo from 2016 has a refined and more distinct three-dimensional “3” icon, which is now placed not in a half-turn, as before, and easily recognizable.
The wordmark’s typeface was slightly modified as well. The last “K” of the “Autodesk” now features a curved playful tail, which adds uniqueness to the logo and makes it interesting to look at.
The logo of the 3ds Max software looks quite traditional for this industry and at the same time stylish and modern. It features a 3D shape that resembled two sides of a cube with a shadow behind it. It is done in a very pleasant marine blue color palette and looks great next to the black inscription. The 3D element not only adds dynamics but is also very appropriate for software that deals with 3D modeling. The company name is printed to the right in all uppercase bold letters using a font very similar to Anant Grotesk Bold by Gunjan, while the software name looks smaller and not as bold.