Zytiga is an American brand of medication, known as Abiraterone, which helps in fighting with some types of cancer. The brand was developed by Cougar Biotechnology and is marketed by Centocor Ortho Biotech Inc.
Zytiga is a strong medication and its visual identity is strict and simple, yet pretty memorable and recognizable.
The Zytiga logo is composed of a wordmark with an emblem on its left. The wordmark is executed in a rounded sans-serif typeface with a diagonally cut left bad of the letter “Y”. The intense green color of the lettering symbolizes natural energy and strength.
The Zytiga emblem is a three-dimensional oval frame, with the thick outline, made up by overlapping of three segments. Colored in a lighter shade of green with some gradient tones, it looks bright and evokes a positive feeling.
The Zytiga logo looks futuristic, which fully reflects the new-generation medication, which can give a chance for the new life to many people across the globe.