Zee Kannada is the name of an Indian entertainment tv-channel, established in 2006 and owned by Zee Entertainment Enterprises. The name of the pay tv-channel is derived from one of the languages spoken in India, Kannada, thus ass the programming broadcasted on it is in Kannada.
Zee Kannada is one of the channels of the large broadcasting corporation, so its logo has been changing accordingly the visual identity redesign of See Entertainment and starting 2006, the date of the establishment of the channel, there have been quite a few of them.
The original Zee Kannada badge was introduced in 2006 and stayed as the primary version for almost five years. It was a sharp and slow three-dimensional letter “Z” in gradient gold and red shades, with the sharp elongated tail, set over the background composed of two blue overlapping squares in different shades and sized: the white inscription in Kannada was set on the right from the “Z”, along the bottom ride side of the large blue square, placed under 45 degrees angle.
The redesign of 2011 adopted a new logo concept, with the gradient turquoise metallic “Z” split into two fragments with wavy contours, set above the bold dark yellow inscription in Kannada. That was changed right after the complete rebranding of the Zee Group visual identity.
The color palette of the Zee Kannada logo was changed in 2014. The stylized letter was now set in blue and dark fuchsia, with sleek gradients. Under the emblem, the three-dimensional silver inscription was set in two levels. The silver shade was glossy and cold and made the whole badge look bright and memorable.
The contours of the smooth stylized ‘Z’ got closed in 2017, and for a few months, the channel has been using this modified version in the same color palette as the previous badge, but set on a bright gradient background and underlined by a bold white inscription.
At the end of September, the visual identity of the whole company had undergone a huge redesign, so the Zee Kannada badge was changed too. The new concept was built around a Lange solid circle in dark fuchsia, with the bold white “Zee” in the uppercase set on the right part of it. The circle was followed by the inscription in Kannada, written in fuchsia over a plain white background.
The fuchsia elements of the badge were switched to gradient orange in 2018, with the whole mood of the badge changing to a happier and more friendly one. The shapes and sizes remained untouched, but the uppercase “HD” in orange was added to the right side of the logo, after the logotype in Kannada.