Young Boys is the name of the most successful and famous football clubs in Swit-zerland, which was established in 1898. The club, which doesn’t need any nickname, today is still the strongest in the Swiss Super League and is managed by Gerardo Seoane.
Considering the interesting name of the Swiss football club, there is no surprise, that their logo is executed in a very bright color palette and doesn’t feature any traditional elements of the sports visual identity. It looks cool and modern.
The yellow and black color palette has been with the club since the very beginning of its history. The logo, created in 1925 featured a circular badge with a double black and yellow outline, where the black part was wider and contained “Berner-Sportclub Young-Boys” lettering in yellow, placed around its perimeter.
In the center of the badge, the modern “BSYB” monogram in massive serif letters was placed. The lettering was outlined in black and had a thick black shadow.
The central part of the logo remained almost untouched, but the framing was changed in 1957. Now the outline featured a darker shade of yellow and the lettering was executed in a light black sans-serif typeface. The “YB For Ever” inscription was added under the iconic monogram.
In 1971 the team removes all the framing and extra details and starts using the black and yellow monogram on a white background as their official logo. This minimalist concept stayed with the team for more than thirty years.
The oval crest appears on the Young Boys’ visual identity in 2002. Now the iconic monogram is placed on an ocular yellow and black background with the wordmark in black placed over two white arched banners on top and bottom of the crest.
The rounded badge comes back to Young Boys in 2005. The monogram is now shortened to only two letters — “YB”, which are executed in dark yellow and placed on a black background. The yellow five-pointed star is located above the letters. The new symbol is enclosed in a circular yellow frame, where the “BSC Young Boys” inscription in black is arched along its upper part, and the “1898” date mark — on the bottom.
YELLOW
PANTONE: PMS 7548 C
HEX: #F9CC11
RGB: (249, 204, 17)
CMYK: (3, 18, 98, 0)
BLACK
PANTONE: PMS PROCESS BLACK C
HEX: #000000
RGB: (0, 0, 0)
CMYK: (70, 50, 50, 100)
WHITE
HEX: #FFFFFF
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)