Wolfsburg is the name of a German football club that was established in 1945 in Saxony. Today the club, nicknamed “The Wolves” (which is “Die Wolfe” in German) is owned by Volkswagen Group and has Oliver Glasner as the head coach. Members of the Bundesliga, Wolfsburg is usually ranked in top10.
The visual identity of the German football club is minimalist and simple. The only decorative detail of the Wolfsburg logo is its color palette — bright green on white, the combination, that evokes a sense of growth and progress, two colors, which together symbolize the new life and success.
The very first Wolfsburg logo was introduced in 1945 and comprised a circular badge with the stylized letter “W” in the middle. The badge was all white, in a green outline, the letter was colored in the same shade of green.
The silhouette of the Wolfsburg “W” resembled three square towers, making the whole logo look like a tribute to the history of the city the club was established in.
Around the “W” there was a thin green outline and a “VfL Wolfsburg” inscription around it. The lettering was executed in a simple and clean sans-serif typeface, which looked light and strict.
In 1969 the framing with the wordmark was removed, and the Wolfsburg green color was switched to a lighter shade. Now the minimalist logo looked more modern and stylish, evoking a sense of energy and vitality.
The redesign of 2002 brought new contemporary contours to the iconic logo. The letter “W” and the outline are now executed in bold smooth lines, which add movement to the image. The outline is now open, adding more space and air to the badge, and the sleek bold letter in a custom sans-serif turns the simple and laconic emblem into a modern and powerful insignia, showing the character of the club and pointing on its professionalism and fundamental approach.
The new shade of green is close to the original version, more intense and calm than the previous one. It represents growth and shows the club’s value of development and success.
GREEN
PANTONE: PMS 368 C
HEX: #65B32E
RGB: (101, 179, 46)
CMYK: (43, 0, 74, 30)
WHITE
HEX: #FFFFFF
RGB: (255, 255, 255)
CMYK: (0, 0, 0, 0)