Wolford is a renowned luxury skinwear brand, established in Bregenz, Austria, on the shores of Lake Constance. It’s celebrated for its high-quality legwear, lingerie, and bodywear, and has a reputation for innovative fabrics and design. Wolford started with a focus on hosiery and over the years has expanded its product range to include a variety of skinwear items. Their products were initially manufactured in Europe, specifically in Austria and Slovenia, but since a change in ownership in 2018, some products are now also made in China.
Founded in 1950 in Bregenz, Austria, Wolford began as a visionary pursuit in luxury skinwear. Nestled by Lake Constance, the brand initially focused on premium hosiery, leveraging innovative fabric technologies and design excellence. Over the years, Wolford evolved into a global icon in high-quality legwear, lingerie, and bodywear, broadening its product spectrum while maintaining a commitment to superior craftsmanship.
Wolford’s journey has been marked by a blend of creative passion and pioneering spirit, driving it to the forefront of the luxury skinwear industry. The brand has consistently pushed boundaries, both in product development and sustainability practices. Notably, in 2018, Wolford expanded its environmental focus, launching the first biodegradable clothing items, including pullovers, T-shirts, and leggings. This initiative was recognized in 2019 with the “Cradle to Cradle Certified™ (Gold)” award for developing fully recyclable, environmentally compatible products.
In 2018, Wolford underwent a significant shift in ownership, with Chinese conglomerate Fosun International becoming its majority shareholder. This transition into the Lanvin Group portfolio marked a new chapter for Wolford, integrating it into a global network of fashion companies and amplifying its presence in the luxury skinwear market.
What is Wolford?
Wolford stands as a paragon of luxury skinwear, renowned for its blend of sophisticated design and innovative fabric technology. Founded in 1950 by Lake Constance, Austria, Wolford excels in premium legwear and bodywear, prioritizing quality and eco-friendliness. Wolford evolved from hosiery to a renowned global fashion brand through dedication to craftsmanship, innovation, and sustainability.
The logo is a study in minimalist design, consisting of the word “Wolford” in a bold, sans-serif typeface. Black bars cap the beginning and end, echoing the brand’s timeless elegance. This stark, monochromatic scheme conveys sophistication, while the uniformity of the lettering suggests a modern, clean aesthetic. The typography is straightforward, evoking a sense of reliability and quality, hallmarks of the brand’s identity.