Wet n Wild is the name of an American beauty brand, which was established in 1974 in California. Today the brand is distributed across the globe, offering cruelty-free make-up cosmetics and accessories.
The visual identity of the cosmetics brand is minimalist and extremely stylish. Its simple wordmark, executed in two different fonts, looks sharp and playful, reflecting the confidence and power of the company.
The font is similar to Neue Helvetica and would look too simple and boring if not the middle “N”, which is executed in a custom cursive font with sharp bold lines.
As for the color palette of the main logo, the company prefers using monochrome, where the black inscription is placed on a white background, or vice versa, the solid black rectangle has white lettering on it.
Sometimes the “Los Angeles” tagline is added to the logo under its right part. It is usually written in black or white, depending on the overall style, but in some cases, it can be drawn in fuchsia, just like the one from the brand’s icon.
The Wet n Wild logo is simple yet confident and strong, perfectly representing the new generation of brands and marketing, and showing the purpose of the brand and its value of style, beauty, and quality.
Wet n Wild is the fastest growing budget brand in North America. It is the only brand with more than 30 years of history to offer the lowest priced product. Since its inception in 1979, wet n wild has remained #1 in the market in sales by the piece.
For more than 40 years, the manufacturers of Wet n Wild have been delighting customers with impeccable quality cosmetics and affordable prices. Thanks to the durability of cosmetics and rich colors, Wet n Wild cosmetics is a popular cosmetics brand in America and abroad. The face of the cosmetics is the flamboyant singer Fergie.
What is Wet N Wild?
Wet N Wild is the name of a make-up cosmetics brand, which was established in Los Angeles in 1979. The brand lives by the slogan “Why pay more?”, offering affordable products for women’s beauty. The brand’s products are the best-selling in the mass-market segment in North America.
The lowercase distinctive lettering from the primary Wet N Wild logo is set in a modern geometric sans-serif typeface with the “N” set in cursive. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Paneuropean 43 Extended Light, or Swiss 721 Std Light Extended.
As for the color palette of the Wet N Wild visual identity, it is based on plain monochrome combination, with the black lettering set against a white background. This combination allows placing the logo on different surfaces and with different patterns, leaving all the attention to the product itself and its intense colors and textures.