Vortex is the name of the optical manufacturing company, which was established in 2004 in the USA. The company is specialized in hunting and army optical-equipment, as well as sports and recreational products.
The Vortex Optics logo is sleek and masculine. Their modern monogram is striking and eye-catching.
The Vortex logo is composed of a wordmark and an emblem above it. Executed in a monochrome color palette, the logo sometimes switches to gray and white, which looks more elegant and fine.
The Vortex Optics wordmark in all the capital letters is written in a contemporary serif typeface, which is slightly stretched horizontally. It adds a sense of progress and high style.
The recognizable sharp serifs of the nameplate are repeated in the emblem. Three capital “V”, “T” and “X” are placed one beyond another forming an interesting geometric pattern.
The letter “T” features a smaller size and is placed between two “ticks” of “V” and “X”.
The Vortex logo is laconic yet very powerful. It has its own character and evokes a sense of authority and power, as well as expertise in quality and design.