VogaCloset is a British online fashion retailer, which specializes in selling the latest collections of European designers to the countries of the Middle East. The e-store offers a wide selection of clothing and accessories for men, women, and kids, along with home textile and small decor items.
The visual identity of the e-commerce platform is laconic and minimalist. The logotype of the brand is one of the examples of the traditional design for fashion-related businesses.
Executed in a black and white color palette, the wordmark of the online retailer looks confident and strong, yet the elongated silhouettes of the letters evoke a sense of elegance and sophistication, accenting on style and fashion.
On some of the versions, the company’s name in Arabic is added above the wordmark, which shows the main is the platform works in. The Arabic lettering adds beauty and softens the strict lines of the nameplate, balancing it.
The wordmark in all capitals is executed in a traditional sans-serif typeface, which is similar to Futura Arabic font, with its slightly narrower and elongated letters, which show the company’s tendency to growth and development.
The clean and neat lines of the inscription evoke a sense of reliability and expertise, emphasizing on the platform’s strongest points.
The company, based in the UK, is one of the leaders in the fashion market of the Middle East. The catalog of the online store includes items for women, men, and kids, along with home textiles and accessories.
The biggest category is, of course, women’s fashion. The e-commerce platform offers a wide selection of clothing, which is available to shop by style and by figure type. There is a pretty big assortment of plus-size apparel.
Besides clothing, the e-store has a variety of shoes, bags, and accessories along with make-up and beauty products, everything at affordable prices.
The kidswear section is designed very conveniently, enabling browsing items by age and by brand, which makes the shopping easier and more pleasant.
The company with a decent reputation accepts credit card, PayPal or cash on delivery payment methods, and offers a 14-day window for returns and exchanges.