Vinted, a thriving online marketplace, specializes in second-hand fashion, promoting sustainable clothing choices. It’s a hub where users buy, sell, or swap apparel, accentuating eco-friendly fashion. Operating mainly in Europe and the U.S., it’s a leader in numerous European markets. The company, co-founded by Milda Mitkute and Justas Janauskas, is now owned by a group of investors, including Lightspeed Venture Partners and Insight Venture Partners. Vinted stands as a testament to the growing trend of conscious consumerism in the fashion industry.
Vinted, established in Lithuania in 2008 by Milda Mitkute and Justas Janauskas, started as a solution to Mitkute’s overflowing wardrobe. Initially a local website, it soon expanded, becoming an international platform. In 2010, it launched in Germany, its first venture outside Lithuania, followed by the U.S. in 2015. Vinted’s model pivoted over time, from a classifieds platform to a peer-to-peer marketplace, emphasizing sustainability in fashion.
The company’s growth trajectory saw pivotal moments, particularly in funding and ownership. In 2016, it faced financial challenges, leading to a crucial restructuring and a focus on European markets. This shift proved successful, with Vinted securing significant funding from investors like Sprints Capital, Insight Venture Partners, and Burda Principal Investments.
In 2019, a major funding round led by Lightspeed Venture Partners and Sprints Capital boosted Vinted’s valuation to over $1 billion, earning it ‘unicorn’ status. This investment was pivotal, fueling further expansion and consolidating its position in the European market. The company also acquired its Dutch competitor, United Wardrobe, in 2020, further expanding its footprint.
Vinted continues to operate as a leader in the online second-hand fashion marketplace. With a user base of millions, it maintains a strong presence in Europe and the U.S. The platform’s success is attributed to its user-friendly interface, no-fee model for sellers, and commitment to sustainable fashion. Vinted’s journey from a local website to a global marketplace reflects the increasing consumer interest in eco-friendly and affordable fashion options, making it a key player in the evolving landscape of the fashion industry.
The logo depicts the word “Vinted” with a distinctive mosaic emblem. The emblem consists of a stylized representation of a dress form, filled with a colorful patchwork of geometric shapes in red, yellow, blue, and green, symbolizing the diversity of items on the platform. The typeface of “Vinted” is simple and modern, with clean, bold lines. The combination of the vibrant emblem and the minimalist lettering encapsulates the company’s essence, blending the variety and vibrancy of second-hand fashion with the ease of a digital marketplace.
This logo features the brand name “Vinted” in a sleek, black typeface that exudes modernity and simplicity. To the left, a stylized speech bubble in a calming shade of turquoise cradles a white silhouette of a dress, which serves as a nod to the company’s focus on fashion. The speech bubble element suggests communication and community, core aspects of Vinted’s platform where people not only buy and sell but also engage in fashion dialogue. The entire logo encapsulates the essence of Vinted’s online marketplace — a vibrant community coming together to give clothing a second life.
This logo showcases the brand name “Vinted” in a striking teal color, exuding a sense of freshness and modernity. The font is playful and fluid, with a softness that suggests approachability and friendliness. This visual element adds a subtle hint of whimsy and fun. The choice of a single, bright color and the flowing, cursive-like font reflect the brand’s focus on community and the joy of sharing pre-loved fashion in a contemporary, digital space.
The logo in a vibrant teal hue, delivering a fresh and modern visual appeal. The font is characterized by soft curves and flowing lines, imparting a sense of ease and fluidity. Notably, the letters are lowercase, which adds a touch of informality and accessibility to the design. Overall, the logo’s simplicity and playful sophistication reflect the brand’s ethos of making fashion exchange an effortless, accessible, and enjoyable experience for its community.