Videocon is a privately held Indian company founded in 1987. It produces consumer electronics. It has 17 factories in India, China, Poland, Italy, and Mexico. It owns the Next mobile phones retail network. One of the key assets of the company is also an oil field Rawa.
Videocon Industries is an Indian company founded in the late 1970s in Aurangabad by Nandlal Madhavlal Dhut. According to Anirudh Dhoot, his grandson, Videocon was the first company to bring color televisions to India. Gradually, the company began to grow in other directions, which led to incredible success, as today Videocon is one of the leading manufacturers in the region.
Apart from producing home appliances, smartphones, and electronic gadgets, the Indian company is also a very strong player in the Oil industry, which is also one of the main factors, affecting the ability of Videocon to constantly run research and apply all the possible innovative solutions for its products.
What is Videocon?
Videocon is the name of a large Indian conglomerate, which was established at the end of the 1970s, and today is considered to be one of the strongest manufacturers of consumer electronics, home appliances, and mobile phones in its region. The company operates worldwide.
In terms of visual identity, Videocon had its logo redesigned only in 2009, with the concept of the original version completely changed, coming from something, resembling an automobile emblem, to a very futuristic and actual image in a brighter palette.
The original Videocon logo, designed in 1979, has stayed with the Indian company for almost thirty years. It was a horizontally-oriented oval emblem, with the letter “V” enclosed into a frame, which was opened in its top part. The logo was set in a black-and-white color palette, with distinctive lines and voluminous elements. The badge of the company looked pretty much like an emblem from a bonnet of a stylish car. The emblem was placed above bold uppercase lettering in a traditional yet stable and strong serif typeface with elegant contours of the characters.
The redesign of 2009 has completely changed the visual identity of the Ainu Dan conglomerate. The changes touched all the elements of the badge — from the color palette and typeface to the style of the graphical element. The new emblem of Videocon is a futuristic bright green letter “V”, formed by two smooth drop-like elements with curved ends. It is now set above bold uppercase lettering in black characters, executed in a fancy sans-serif font with wide and smooth shapes of the letters.
The stable uppercase lettering from the primary Videocon logo is set in a cool and stylish sans-serif typeface with confident shapes and smooth lines of the letters. The closest fonts to the one, used in this insignia, are, probably, Snasm Regular, or Conthrax Bold, with the letter “N” set in the lowercase.
As for the color palette of the Videocon visual identity, it is based on a combination of plain black and gradient green, which looks progressive and bright and stands for such qualities of the company as professionalism, innovative approach, and actuality.