Veka is a German company, specialized in the production of plastic window profiles. The company was established in 1967 and started with manufacturing shutters. Today the brand’s range includes also door profiles, which are sold across the globe through numerous international operating offices of the company.
Being a strong and quality-centered company, Veka features a visual identity, which fully reflects its professionalism and confidence, showing a rich experience and authority of the brand.
The logo is composed of a blue geometric emblem with a white rectangle of a wordmark in the middle. The blue and white color combination of the label’s visual identity is one of the most common choices for the building industry, as it represents quality, responsibility, and safety.
The rhombus, or diamond, the shape of the company’s logo consists of two equal overlapping layers and symbolize protection and unification. It is also known to be a geometric representation of an “As above, so below; as below so above” Universal Corresponding Law.
The solid blue badge has a thin double white outline, which adds elegance and lightness to the logo, makes it fresher and brighter and balanced the white plate of the wordmark, softening the contrast. It also accents the geometry of the insignia, adding professional and technically oriented properties.
The nameplate of the brand in all capital letters is executed in a strong and bold sans-serif typeface, which is very similar to Phosphate Pro Cond Solid Regular font. It boasts straight thick lines and sharp and distinct cuts and angles of the letterforms.
Drawn in blue and placed into a white horizontal rectangle, the company’s nameplate looks bright and bold, and its solid letters, located close to each other, create a sense of a whole and complete image.
Veka is a famous and reputable manufacturer of synthetic profiles for windows and doors. The Company is a market leader not only in Europe but also in Asia and North America. With a worldwide presence, the brand has more than 5 thousand employees over almost 60 offices and subsidiaries across the globe. The corporation also has its production facilities in 40 different countries, which enables easy logistics process and maintenance service.
The Company offers a window, residential door, sliding door, roller shutter, and sheet systems. It also manufactures plastic plates, sheets, tubes, and profiles. A part of the Plastic & Rubber Product Manufacturing Industry, the family-owned coming was established in 1967 and keeps using innovative methods in its production process.
The brand values traditional approach and heritage yet pays huge attention to research and new technologies, which made the brand number one in its segment.