UNFI distributes a wide variety of products, including organic produce, meat, dairy, packaged foods, and grocery items. They carry thousands of brands, including their own house brands. The company focuses on sourcing organic and sustainable products while supporting local farmers and suppliers. UNFI serves a diverse range of customers, including independent grocery stores, supermarket chains, and food service operators, making it a key supplier for various sectors of the food industry. The company places a strong emphasis on sustainability and offers many products that cater to health-conscious consumers.
The company can trace its history back to 1976 when Michael Funk began selling organic food from his truck. He later set up Mountain People’s Warehouse. At the same time, Cornucopia Natural Foods is launched by Norman Cloutier in another state. It grew by acquiring another national retailer and distributor. The two companies merged in 1996, forming UNFI. UNFI has expanded its business through various acquisitions over the years, including the purchase of Supervalu in 2018, which significantly enhanced its scale and customer base.
What is UNFI?
UNFI is a distributor of mainly organic and natural food across the United States and Canada. It targets health-conscious consumers and retailers, emphasizing the growing trends toward organic and natural products in their inventory.
The logo design is simple and clean, just like the organic food without any additives it distributes. It consists of the name printed in all caps and a slogan right underneath. The name features a combination of straight lines and cuts with a smooth mirrored U-shape of the first two letters. To add a unique touch to the logo, the designer used an earthy brown for the whole logo. In addition, they made one of the vertical lines of the “U” resemble a green leaf. It was a perfect way to tell the audience that the company works in the food industry and focuses on natural and organic products. The slogan, which is printed in all caps using a sans-serif font, supports the idea.
The company went for earthy, natural colors to let the audience know that it works with healthy and organic produce. The dark brown with a splash of lime green ensures that the logo would stand out on most backgrounds. The color palette also reflects the stability and dependability of the company.
The smooth, clean, yet bold lines of the inscription create a very comfortable, friendly, and appealing atmosphere. The logo features a modified All Round Gothic Semi font by Dharma Type or Publica Play Bold font by FaceType. The slogan is printed using a font similar to URW DIN Arabic Condensed Bold by URW Type Foundry.