Founded in 1846 in Le Locle, Switzerland, Ulysse Nardin is currently known as one of the most popular high-end Swiss watch manufacturers.
The old Ulysse Nardin logo featured the name of the brand with a stylized anchor in a diagonal position. The anchor was placed between the two words comprising the brand name.
Unlike its predecessor, the current emblem has the anchor in a symmetrical position. Its longest bar is placed vertically, not diagonally. Due to this, the overall feel is stricter, which perfectly fits the idea of precision and high quality.
The current version of the Ulysse Nardin logo combines two different typefaces. The one seen on the larger letters appears to be Copperplate Gothic 33 BC, which is a glyphic serif type created by the renowned designer Frederic W. Goudy. The type featured in the text below has more pronounced serifs, which are visible even at smaller sizes, unlike those of the Copperplate Gothic 33 BC.
While the original color choice was just black on white background, you can now often see the emblem in dark navy and white. One of the reasons why the brand opted for navy was that they wanted to emphasize the marine inspiration behind their designs.