TVC-Mall is a Chinese retailer of mobile phones, parts, and accessories, which was established in 2008 and today operates across the globe through its online e-commerce platform. The company serves both individual and commercial customers, offering wholesale deals.
The visual identity of the e-commerce platform is bright and bold. The logo, composed of a wordmark and an emblem on its left, fully reflects the retailer’s profile and its main market segment — mobile phones.
The bright orange color of the company’s logo is a reflection of energy and progress. It evokes a sense of happiness and friendliness, making customers want to use the platform’s services.
The TVC Mall emblem is a stylized image of a smartphone, executed in orange, which a bold white “T” on it. Replacing the first letter of the wordmark, the emblem is also used as a web and mobile app icon. It is an instantly recognizable and memorable symbol.
Another detail of the logo is the horizontal bar of the letter “A” which is replaced by a triangle with a white outline. It looks like an arrow, pointing right and symbolizing movement and progress.
The wordmark of the company’s logo is written in all capitals and executed in a bold sans-serif typeface, which is pretty close to one of the Frutiger Family fonts, but with slightly softened corners. The letters of the inscription look modern and sleek, evoking a sense of high quality and professionalism of the e-commerce platform.
The tagline “Accessories wholesale expert” is written under the nameplate in a thin traditional sans-serif font, using only lowercase letters. It’s light gray color balanced the intense color of the logo and adds a sense of confidence and authority.
TVC-Mall was born from a TVC-Tech company, which was established in 2002 as a manufacturer of electronic gadgets and computer peripherals. The w-commerce platform was launched in 2008 and became one of the world’s leading suppliers of smartphone parts and accessories.
The company sells the products they produce at their own factory along with accessories and cell phone parts from other leading manufacturers. Their items are of the highest quality and are available at competitive prices which makes them the most popular online shopping destination in this segment.
The online retailer aims to meet all the needs of its customers and is constantly expanding its range of items. Today it also offers IT accessories and parts for tablets and notebooks, which attracts new clients from all over the globe.