Trustly is a Scandinavian company, which was established in 2008 in Sweden. The fin-tech business provides online payment services for individuals and businesses across the globe, using such popular platforms as PayPal and TransferWise.
Trustly is an international company, which has offices across Europe and the United States. Its platform proceeds almost 10 million of online payments monthly and is considered to be one of the most reliable service providers in its segment.
The company is focused on connecting buyers with e-commerce businesses, allowing them to make online transactions using the bank account. The services of the company are employed by various online businesses, including P2P Marketplaces, gaming platforms, and e-wallets.
The complete range of digital financial assistance of the company includes bank and online payments, e-commerce services, travel and gaming solutions for customers.
The Swedish firm’s visual identity is laconic yet bright and recognizable. The logo of the company is composed of a colorful emblem and a strong and solid wordmark.
The green and white of the emblem are accompanied by the classic black of the inscription. The color palette of the company’s logo represents a professional and confident firm, which values quality, progress and innovations. Green also symbolizes wealth and success, while white adds a sense of transparency and reliability.
The simplicity and boldness of the logo make it look modern and strong. Due to the right color palette and white background, the emblem with the nameplate perfectly reflects the company’s profile and nature, evoking a sense of trust and protection.
The newer logo utilizes the company’s emblem and its name written side by side in a single line. The emblem depicts a capital letter ‘T’ with an overly short central line and a big white cutout in the shape of a triangle in its middle. The wordmark to its right was of the same height as the emblem nearby and it depicted the brand’s name written in a simple sans-serif font without many special nuances.
The wordmark of the company is executed in a custom sans-serif typeface resembling Arlon Black, bold font with thick lines and rounded angles and edges of the letters. The main difference between the typefaces is in a sharper and straighter letter “Y”, which adds individuality to the inscription, making it more recognizable.
The Trustly logotypes largely use the green color scheme, with black in support. The latest logotype is fully colored in lime, while the earlier versions use brighter, less striking hues.