Trio is a Russian online payment service, which processes transfers across the globe. The company offers online money transfer solutions in various currencies and with a small commission (from 3%). The service range of the business includes options for both individual customers and commercial organizations.
The visual identity of the online service looks strict and professional, yet the bright emblem adds a sense of friendliness and reliability.
The serious and simple gray lettering of the wordmark is complemented by a delicate geometric emblem, consisting of three elements — the thin green circle and two curved lines on the right, red and blue.
The three elements represent the name of the company and accents on its most important principles — success, passion, and responsibility. As for the gray color of the inscription, it symbolizes the seriousness and stability of the payment service, emphasizing its professionalism and expertise.
The wordmark of the company’s visual identity is written in the lowercase with the last letter “O” capitalized and balancing the rounded emblem. The inscription is executed in a bold sans-serif typeface, which is very similar to Righteous Pro Font with sting lines and unusual stencil of the “N”.
Due to the use of this modern font, the wordmark looks stylish and modern, evoking a sense of authority and strength of the online payment service.