Trimble is an American technology company, providing a software service to global industries. The company was founded in 1978 by Charles Trimble and two partners from Hewlett-Packard Packard.
The Trimble logo is a bold blue wordmark with a globe image placed in triangle on its left.
Trimble is a Navigation company, so it’s very logical to use the Earth symbol for its logo. Triangle is the strongest shape, it is a symbol of harmony, proportion and integration.
The dark blue color is associated with depth, expertise, and stability, as well as loyalty and intelligence.
The Trimble logo is very modest but tells a lot about its brand, which values its customers and is constantly developing, providing stable quality and intelligent technologies.
What is Trimble?
Trimble is an American software developer, which was established in 1978 and used in California. The company has a very good reputation in various fields of software engineering, as it collaborates with large names in construction, logistics, agriculture, and many other spheres.
To balance its sharp geometric emblem, Trimble has chosen a very traditional and simple typeface for the lettering part. The bold and narrowed sans-serif type with elegant contours of the letters is executed in Franklin Gothic EF Condensed, one of the most iconic and classy fonts. The lowercase “B” is the gem of the inscription, with its unique contour of the bottom part and the separation of the vertical bar from the circular part.
As for the color palette, here Trimble stays loyal to the industry and takes calm blue as the main shade. This color is the first to come to mind when thinking of the IT-sphere in general and navigation in particular. Blue stands for reliability, safety, and confidence, it also looks clean and professional, which makes it a perfect match for the Californian software developer.