The logotype seen on the items sold under the Tory Burch brand has not actually changed since 2004 when it made its debut.
Tory Burch drew inspiration for the emblem from the eccentric works of the Moroccan architecture and interior designer David Hicks, whowasveryprolificinthe ‘60s andinthe ‘70s.
Tory Burch mentioned that she wanted not just a wordmark, but a design element that people would like to wear on their clothes. She did not develop her logo all by herself, but commissioned a design firm. She chose the final version from about 200 different options.
At first glance, the Tory Burch symbol may look very much like a cross. However, it is not just a simple cross. The intricate shape is formed by two letters “T” placed one over the other. The top “T” is turned upside down, so it actually looks like the reflection of the second one.
The emblem is placed inside a white circle with a dark blue outline.
In addition to the emblem, the Tory Burch logo features the name of the designer in a remarkably simple sans serif uppercase font.
The Double T symbol may appear in a variety of colors. The choice depends on the color palette of the item the emblem is placed on (from shoes and clothes to bags). However, in case the logo is used on its own, dark blue on the white background is the recommended choice.