TOGG (Turkey’s Automobile Joint Venture Group) is a Turkish automotive company aimed at designing and manufacturing electric vehicles. Owned by a consortium of five major Turkish companies, TOGG plans to play a significant role in Turkey’s shift towards EV technology. The company operates mainly in Turkey but aims for a global reach. Established in 2018, TOGG’s flagship project is an all-electric SUV slated for release in the coming years.
Founded in 2018, TOGG (Turkey’s Automobile Joint Venture Group) was established by a collaboration of five Turkish companies, including Anadolu Group, BMC, Kok Group, Turkcell, and Zorlu Holding. The company was created with a vision to pioneer electric vehicle (EV) technology and mobility solutions in Turkey. One of its significant milestones was the unveiling of its first all-electric SUV and sedan prototypes, which received considerable attention for their innovative features such as range, connectivity, and Level 2+ autonomous driving. TOGG aims to be a global player in the automotive industry, starting with a strong focus on the local Turkish market.
What is Togg?
TOGG (Turkey’s Automobile Joint Venture Group) is a Turkish company specializing in the development of electric vehicles. Founded in 2018 by a consortium of major Turkish companies, TOGG aims to revolutionize Turkey’s automotive industry by producing electric SUVs and sedans.
The first Togg logo, used by the Turkish automaker for almost three years, was a modest yet progressive gray and white banner with the stylized name of the brand written in the uppercase of a modern geometric sans-serif typeface, and a delicate tagline with the full name of the company, set in the title case of a more traditional sans-serif.
The redesign of 2021 has brought more colors to the Togg visual identity. The new badge is composed of a graphical part in blue and white, and a simple black inscription in the title case of a lightweight sans-serif. The emblem is based on a stylized horizontally-stretched rhomboid, formed by two bright blue ticks, and set on a plain white background.